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    Most Popular Center Diamonds 
    White Diamond Color Range
     
    Light bouncing in diamonds and the effects of a better cut.
     
    Diamond Carat 
    Diamond CARE
    Diamond jewelry is very popular. Some pieces, such as diamond engagement and wedding rings, are often worn 24 hours a day. Even though you may wear your diamond jewelry around the clock, you should give thought to its care. Diamonds are durable, but they still require proper maintenance. Diamonds can get smudged, soiled and dusty. Lotions, powders, soaps, even natural skin oils, put a film on diamonds and cut down their brilliance. Clean diamonds "glow" because the maximum amount of light can enter the stone and return in a fiery brilliance. It takes just a little care to keep them that way.
    Do not wear diamond jewelry, especially rings, when doing rough work. Even though diamond is one of the hardest materials in nature, it can still be chipped by a sharp, sudden blow.
    Chlorine can damage and discolor the mounting on your diamond jewelry. Keep your diamond away from chlorine bleach or other household chemicals. You should also remove your diamond jewelry before entering a chlorinated pool or hot tub..
    Clean your diamonds regularly using a commercial jewelry cleaner, a mix of ammonia and water, or a mild detergent. Dip the jewelry into the solution and use a soft brush to dislodge dust or dirt from under the setting.
    Avoid touching your clean diamonds with your fingers. Handle clean jewelry by its edges.
     
    Natural Colored Diamonds in all Shades of the rainbow
    Colored diamonds are different from regular white diamonds. Only one in every 10,000 diamonds possesses natural color and is referred to as a colored diamond. For this reason, colored diamonds are purchased almost exclusively for the intensity and distribution of the diamond's color. Criteria considered when purchasing a white or colorless diamond, such as cut proportions and clarity, are less important when purchasing a colored diamond. The information below will help you understand colored diamonds to determine the diamond that's right for you.
     
    Color
    Color intensity, the deepness or richness of color, is the most important consideration when purchasing a colored diamond. The more intense the color, the rarer and more valuable the diamond will be. 
    Carat
    After color grade, carat weight has the most impact on price for colored diamonds. When diamonds are mined, large gems are discovered much less frequently than small ones. This makes large diamonds much more valuable. For this reason, diamond prices for colored diamonds rise exponentially with carat weight. Learn more about carat weight in our Diamond Education section.
    Clarity
    Due to the nature of colored diamonds, clarity is less important than it is in their colorless counterparts. This is true because inclusions tend to be masked by the diamond's color.
    Cut
    Colored diamonds are primarily cut to emphasize their color. This contrasts with colorless diamonds that are cut to maximize sparkle or brilliance, which in some instances can detract from the natural color of a colored diamond. While colored diamonds still exhibit brilliance, color is the most important characteristic considered when they are being cut.
    Shape
    While cut describes a diamond's light performance, dimensions and finish; shape refers to the overall outline of the diamond when viewed from the top (e.g. round, princess or marquise). It's important to note that many colored diamonds are cut into non-traditional shapes to enhance their natural color. Due to the rarity of colored diamonds, a specific shape in a specific color may not be available at any given time. If you're seeking specific criteria in a colored diamond, please call our Diamond and Jewelry Consultants at 1 888-565-7641 for more information.
    Certification
    All Matter L.A.'s  Diamonds over 1 carat and all colored diamonds are independently analyzed and graded by the Gemological Institute of America (GIA), which is among the most respected laboratories in the diamond industry. Each diamond is accompanied by a colored diamond identification and origin report. This authoritative report lists the diamond's specifications including its color grade, and ensures its natural origin.