Roberto Coin began his jewelry line in the late seventies. He is from Venice, Italy, and the amphibious nature of that city is reflected in his work, mixing organic, flowing shapes with sharp edges and unexpected textures. He is known for being a prolific innovator, creating pieces that are luxurious and classic, but always edgy and unusual. Each piece has a hidden ruby as his signature.
“I understand women. I spent years undressing them, now I make money dressing them up.”
“The word ‘luxury’ is often misunderstood. True luxury is not ostentation but rather a more personal interpretation of one’s own freedom. I like the concept of ‘useful luxury’— a sort of luxury that is something you may need.”
“instead of buying my jewelry and all women who have it look the same, I try to give them the possibility of looking uniquely different from each other. I give women the opportunity to be up to date with fashion and completely individual.”
“It’s a better investment than in other purchases, like, for instance, buying a car or clothes just to throw them away later. If you take jewelry that you bought 10 years ago, of course the price for gold and stones has increased, but for investments it is better to buy gold and to buy diamonds.”
“The Pharos gave Rubies to their wives. They believed when the stone touched the skin it would bring good luck, health, happiness, and even fertility. I thought it was a beautiful story, so I began adding them to the Appassionata collection, and eventually to every piece. So, every woman who owns a Roberto Coin piece will have good fortune"